Fast Casual

Counter-service restaurants offering higher quality than fast food with quicker service than casual dining.

Business types

  • Asian Fast Casual

    Counter-service restaurants bringing Asian cuisines — Japanese, Korean, Vietnamese, Thai, and pan-Asian — to the fast casual format. One of the fastest-growing QSR segments globally as Asian food moves mainstream.

  • Build-Your-Own Bowl Concepts

    Counter-service restaurants where customers assemble customized bowls from a selection of bases, proteins, toppings, and sauces. One of the most rapidly growing formats in modern foodservice.

  • Mediterranean Fast Casual

    Fast casual restaurants serving Mediterranean and Middle Eastern cuisines — falafel, shawarma, hummus, pita wraps, and mezze. Positioned at the intersection of healthy eating and bold flavors, with strong global appeal.

  • Ramen Restaurants

    Restaurants specializing in Japanese noodle soup, ranging from authentic tonkotsu and shoyu ramen shops to fast-casual ramen chains. Ramen has become one of the world's most beloved foods, spawning chains and dedicated chef-driven concepts globally.

  • Mexican Fast Casual

    Counter-service restaurants specializing in burritos, tacos, bowls, and Mexican-inspired cuisine. Dominated by large chains but with strong independent presence, especially in the US.

  • Healthy Fast Casual

    Counter-service restaurants targeting health-conscious consumers with salads, grain bowls, wraps, and clean-label ingredients. Positioned at the premium end of fast casual.

  • Indian Restaurant Chains

    Fast casual and casual dining Indian restaurants bringing the diverse cuisines of the Indian subcontinent to global markets. One of the fastest-growing ethnic restaurant categories worldwide as Indian food moves from immigrant enclaves to mainstream.